Quick Reads
- Makes 782 kW (1,050 hp) using four independent electric motors and is powered by an in-house 122 kWh battery.
- Designed in collaboration with LoveForm, the firm founded by former Apple Design Chief Jony Ive
- Has a radical “glass house” silhouette, making it look like an absolute alien when placed alongside other Ferraris
- Prices start at roughly €550,000 (approximately Rs 6.10 crore)
- Expect heavy customs duties on it; hence, in India, it will cost around Rs 10 crores on-road
For 78 years, the identity of a Ferrari has been inextricably linked to the visceral, mechanical symphony of its combustion engines. Now, the Italian carmaker has officially entered the silent era. Revealed at a global premiere in Rome, the ‘Luce’ is Ferrari’s first-ever, fully electric vehicle. Rather than simply retrofitting an existing chassis with batteries, Ferrari has engineered a 1,050-horsepower, four-door grand tourer that now serves as the brand’s very first five-seater model.
Engineering The Electric Prancing Horse
Beneath its unconventional exterior, the Luce is built on a bespoke 800-volt EV architecture. Power is delivered via four independent, permanent-magnet synchronous motors (one for each wheel), designed entirely in Maranello, Italy. Integrating Formula 1 innovation, the rotors utilise a Halbach array configuration to maximise torque density and reduce weight.
Collectively, the system puts out a staggering 782 kW (1,050 horsepower) and delivers surgical torque vectoring across both axles. This pushes the 2,260-kilogram grand tourer to 100 kmph in just 2.5 seconds, with a claimed top speed of 310 kmph. Powering the motors is a 122 kWh battery pack, which also acts as a structural chassis element to optimise rigidity. The Ferrari Luce also supports DC fast charging speeds up to 350 kW, and has a claimed driving range of about 530 kilometres.
The Ferrari Design: LoveForm Meets Maranello
To shape its electric future, Ferrari took the highly unusual step of partnering with an outside agency: LoveForm, led by Apple design legends Jony Ive and Marc Newson. The result is a silhouette unlike any previous Ferrari.
The Luce abandons the traditional long-hood proportions of an ICE grand tourer. Instead, it channels airflow over a curved, shell-like “glass house” passenger cell using an aerodynamic wing at the front. This design results in an exceptionally low drag coefficient of 0.254.
The Luce will run on enormous staggered wheels, which are 23 inches up front and 24 inches at the back. Power-operated suicide doors provide access to the roomy five-seat cabin.
A Departure From The Array Of Screens
Ferrari and LoveForm purposefully developed a different approach, despite the industry trend for EVs being the bandwagon for controls within enormous touchscreens. The cabin of the Luce champions tactile, mechanical interaction. With trims available in familiar colours like Space Grey and Rose Gold, it makes use of actual dials and glass switches that are greatly influenced by Apple’s hardware design.
The driver interacts with an instrument cluster consisting of metal-ringed dials with OLED (Organic Light-Emitting Diode) displays. Recognising that sound is essential to the Ferrari experience, engineers have created an in-car amplification system controlled by the e-manettino switch. Drivers can modify the intensity of the synthesised powertrain audio, both inside and out, by switching between “Range”, “Tour”, and “Perfo” modes.
Conclusion
The Ferrari Luce represents a monumental pivot for the Italian legacy manufacturer. The Luce is a polarising, aggressively engineered, and an uncompromising statement that the Prancing Horse intends to dominate the electric era on its own terms.
With global deliveries slated for 2027 and a European starting price of €550,000 (roughly Rs 6.10 crore before taxes), the Luce will be sitting among the top models of the automaker’s lineup.
For the Indian ultra-high-net-worth individual, the arrival of the Luce presents a fascinating proposition. Historically, the appeal of an Indian Ferrari purchase has centred on weekend driving theatre. The Luce, however, is a completely different take. Moreover, when it arrives on Indian shores as a Completely Built Unit (CBU), standard import tariffs and local luxury taxes are expected to escalate its showroom price to between Rs 10 Crore and Rs 12 Crore.
