Electric motorcycle maker Ultraviolette Automotive has rolled out a new ownership option called Battery Flex. The idea is simple: bring down the upfront price of its electric bikes so more riders can consider them. Instead of paying for the entire motorcycle at once, buyers purchase the bike first and pay for the battery separately through a monthly plan. The scheme has been launched in partnership with Ecofy, and it applies to the company’s new Ultraviolette X‑47. With this structure, the starting price of the electric motorcycle drops significantly compared to a conventional purchase model.
Lower Entry Price Explained
Under the Battery Flex program, customers purchase the motorcycle chassis upfront while paying separately for the battery through a subscription plan. Because of this model, the starting price of the Ultraviolette X-47 drops to ₹1,49,000, which is around 40% lower than the standard ownership cost. The battery is financed through a monthly plan starting at ₹2,499 per month. Once the subscription period ends, the battery becomes the rider’s property without any extra payment. The battery has a five-year warranty, which offers riders an extra sense of security throughout the subscription.
Variant Pricing Structure
Ultraviolette has announced several variants of the X-47 crossover under the Battery Flex program.
| Variant | Vehicle Cost | Battery EMI |
| X-47 Original | ₹1,49,000 | ₹2,499/month (₹2.5 per km) |
| X-47 Original+ | ₹1,99,000 | ₹2,499/month (₹2.5 per km) |
| X-47 Recon | ₹1,99,000 | ₹4,016/month (₹4 per km) |
| X-47 Recon+ | ₹2,49,000 | ₹4,016/month (₹4 per km) |
| X-47 Desert Wing | ₹2,69,000 | ₹4,820/month (₹4.8 per km) |
This model allows buyers to buy variants but pay monthly fees as opposed to paying all at once to cover the battery.
Competing With Petrol Motorcycles
Under this type of pricing, Ultraviolette Automotive is marketing the bike as a substitute to the conventional petrol bikes. According to Narayan Subramaniam, the company had earlier priced its bikes around ₹2.5 lakh to compete with premium ICE models. Now, with the Battery Flex option bringing the starting price closer to ₹1.5 lakh, the brand believes its electric performance bikes could appeal to a much larger group of riders. Subramaniam noted that monthly operating costs under the program can start from ₹2,499, which in many cases is lower than what riders typically spend on petrol each month.
Partnership Supporting The Program
The Battery Flex program is being rolled out through financing support from Ecofy, a non-banking financial company focused on climate-positive technologies. Niraj Rajmohan explained that the concept is built around the idea that battery technology sits at the core of EV ownership. The BaaS model allows customers to access advanced electric technology without bearing the entire cost upfront. According to Ultraviolette Automotive, the program builds on several years of research and development focused on making high-performance electric bikes easier for more riders to access.
Program Availability
Sign-ups for the Battery Flex program opened on March 5, 2026. Buyers can purchase the motorcycle itself through regular payment methods like cash, card, or a vehicle loan, while the battery cost is handled separately through the monthly plan. With this new model, Ultraviolette is attempting to lower the entry barrier for performance electric motorcycles while introducing a flexible ownership structure that spreads costs over time.
