TVS Motor Company hosted a private event in Bengaluru on March 22, where it showcased three custom-built versions of its TVS X electric scooter. These were developed in collaboration with fashion designer Manoviraj Khosla and later auctioned, with the proceeds going to A Hundred Hands, a non-profit working with artisan communities in Karnataka. Called the TVS X Collectors’ Soirée, the event brought together collectors, designers, and people from the craft space. Instead of a usual product launch, the focus here was more on design, culture, and collaboration.
Event Concept And Purpose
The Collectors’ Soirée is planned as the first in a series of similar events. TVS says the idea is to use the TVS X as a base to explore regional art and cultural influences across India, starting with Karnataka. Going forward, each edition is expected to take cues from a different region, using the scooter as a way to reflect local stories and design styles.
Design Inspiration And Custom Builds
Each of the three scooters on display reflected a distinct aspect of Karnataka’s cultural identity. The designs were inspired by various elements, such as the ruins of Hampi, the lacquerware craft of Channapatna, and the style associated with Mysuru’s royal past. These influences were blended into a contemporary aesthetic, preserving the original character while giving it a modern touch. In addition to the scooters, Khosla created a set of custom pieces for guests, ensuring that everything aligned with the event’s theme.
Voices From The Event
At the event, Manoviraj Khosla spoke about looking at the scooter as more than just a product. For him, it was a way to bring together material, form, and storytelling in a moving format.
Gaurav Gupta, President of India Two Wheeler Business at TVS Motor Company, described this as part of a larger direction for the brand. He pointed out that connecting modern products with cultural elements adds another layer to how people relate to them. Mala Dhawan, founder of A Hundred Hands, spoke about the impact on artisan communities. She said efforts like this help bring traditional craftsmanship to a wider audience while also creating real support for those involved.
TVS X And Brand Positioning
The TVS X sits at the premium end of the company’s electric scooter lineup. With this initiative, TVS is moving a step beyond just performance and features, bringing design and culture into how the product is presented. Bengaluru was a logical place to begin, considering its importance to the company’s EV operations. The state’s rich mix of history, architecture, and craft traditions also gave the first edition a strong starting point.
Market Context
Auto brands are beginning to focus more on art and design rather than solely discussing specifications. For TVS, this event represents a step in that direction, showcasing the TVS X as more than just a scooter. The company has also announced plans to extend this concept to other regions of the country, with each event reflecting the local culture and creative influences of the area.
