₹10.99 Lakh As The Starting Price? Maruti Suzuki’s EV Strategy Raises Eyebrows
February 18, 2026
Maruti Suzuki launches the e-Vitara at ₹10.99 lakh under a BaaS model, far below expectations, reshaping EV pricing and competition in India.
Maruti Suzuki launches the e-Vitara at ₹10.99 lakh under a BaaS model, far below expectations, reshaping EV pricing and competition in India.
The Maruti Suzuki, the first EV e-Vitara, started its 2025 operations with slow sales, which began to increase during January 2026.
Maruti Suzuki India Limited has made an electrifying announcement of the EV infrastructure roadmap along with the formal unveiling of its first electric SUV, the e-Vitara. The company has set a target to eliminate consumer worries regarding range anxiety and create “full ecosystem readiness” before the 2026 sales of the e-Vitara start. The plan includes installing a large network of charging points across the country. Ambitious Charger Goal Maruti Suzuki
