₹10.99 Lakh As The Starting Price? Maruti Suzuki’s EV Strategy Raises Eyebrows
February 18, 2026
Maruti Suzuki launches the e-Vitara at ₹10.99 lakh under a BaaS model, far below expectations, reshaping EV pricing and competition in India.
Maruti Suzuki launches the e-Vitara at ₹10.99 lakh under a BaaS model, far below expectations, reshaping EV pricing and competition in India.
JSW MG Motor India has quickly emerged as one of the country’s fastest-growing electric vehicle companies, with EV sales predicted to more than double by 2025 compared to the previous year. The company sold 51,603 electric vehicles in 2025, up from 21,800 in 2024, representing a 137% year-on-year increase. With this great result as a basis, MG has carried its momentum into 2026, selling 6,573 EVs in the first two
Maruti Suzuki India Ltd has introduced its first fully electric SUV, the Maruti Suzuki e-Vitara, with an introductory price of ₹10.99 lakh (ex-showroom). This marks the company’s entry into India’s passenger electric vehicle category. The price is based on a Battery-as-a-Service (BaaS) model, with users paying ₹3.99 per kilometre for battery usage, lowering the vehicle’s initial acquisition cost. The starting price of ₹10.99 lakh applies to the 49 kWh model
Toyota has officially unveiled the Urban Cruiser Ebella, the brand’s first all-electric compact SUV in India, sparking interest in the rapidly expanding EV industry. The Ebella, with a stated range of over 500 km, modern safety features, and city-friendly technology, aims to be a practical choice for both families and commuters. But how does it perform on the road? Let’s break down what works — and what doesn’t — in
Punch EV and e-Vitara are compared on price range, features, performance, charging, and safety for Indian EV customers.
Table of Content Introduction Key Details Exterior Design & Dimensions Battery, Range & Performance Interior, Features & Technology Safety & ADAS Features Booking & Warranty Expected Price & Rivals Who Should Buy the Toyota Urban Cruiser Ebella? Conclusion Toyota has officially entered the mass-market electric SUV segment in India with the launch of its Urban Cruiser Ebella. This new all-electric SUV targets consumers who want a practical, feature-rich EV with
Toyota gets the modified TNGA-K platform, gets two battery pack options, 77 kWh and 95.8 kWh and gets a 515 km range.
Hyundai is planning a made-in-India compact electric SUV for 2027, based on the Inster, with two battery options and local production.
China’s electric vehicle giant BYD is working on a brand-new car for Indian buyers, signalling a deeper commitment to one of the world’s fastest-growing EV markets.
