Ferrari has offered its first real look inside its long-awaited electric supercar, and the spotlight isn’t on performance figures or range. It’s on design. The Italian automaker has released official interior images of its first EV, called the Luce (Italian for “light”), revealing a cabin created by Ive’s design studio, LoveFrom.
While Ferrari is still keeping the exterior under wraps, this interior preview alone has drawn attention, largely because it marks Ive’s entry into automotive design. This is Ferrari’s second tease of the Luce (previously known internally as Elettrica), but this time the company is letting the reputation of its designer do the talking.
From Apple Products to Supercars
Ferrari entrusted the Luce’s interior to LoveFrom, led by Ive alongside industrial designer Marc Newson. Ive, best known as Apple’s former chief designer behind products like the iMac, iPhone, iPad and Apple Watch, brings a distinctly minimalist approach to Ferrari’s traditionally dramatic cabins. Observers have already begun drawing parallels to what an Apple-designed car might have looked like if Project Titan had progressed.
Ferrari and LoveFrom have reportedly been working quietly together for five years. The Luce is the first public result of that collaboration.
Retro Cues Meet Modern Tech
Ive’s influence is most obvious in the steering wheel and button layout. The wheel is made from recycled aluminium and uses a clean three-spoke design inspired by Ferraris from the 1950s and 1960s. Two control pods house physical buttons for indicators, wipers, cruise control, and road settings, along with Ferrari’s signature red Manettino switch. A knurled rotary knob lets drivers toggle between three powertrain modes: Range, Tour, and Performance. Rather than hiding controls inside touch menus, Ferrari has leaned into tactile interaction, a deliberate departure from today’s screen-heavy interiors.
OLED Cluster That Looks Analogue
The 12.5-inch instrument cluster is one of the cabin’s standout features. At first glance, it resembles three traditional analogue dials. In reality, it’s a layered OLED display built using bespoke Samsung panels. The central needle shows speed, while the outer “dials” adapt dynamically based on driving mode.
Navigation prompts, alerts, telemetry, and shift indicators are integrated into the same display, blending classic design with modern functionality. A separate 10-inch touchscreen sits on a palm-rest platform, similar in feel to an iPad, and can be repositioned. Below it are physical toggle switches for media and temperature, plus a configurable clock that can act as a compass or lap timer.
Floating Console and Helicopter-Style Controls
The centre console is crafted from leather and glass and features a transparent gear selector knob. There’s also a dedicated key recess. When the key is inserted, it changes colour from yellow to black, visually signalling power transfer to the vehicle.
Launch control is activated via a helicopter-style grip located above the driver’s head, alongside switches for exterior lighting.
The console also houses storage cubbies, cupholders, window controls, and trunk access. Rear-view screens provide speed, lap times, and telemetry data, reinforcing Ferrari’s racing DNA even in electric form.
Exterior Coming in May 2026
Ferrari has already revealed the technical foundations of the Luce, but says the exterior design will make its debut in May 2026. For now, the company is letting the interior speak for itself.
Why This Matters
Ferrari’s first EV isn’t trying to look futuristic for the sake of it. Instead, it blends heritage-inspired controls with advanced display technology, wrapped in Ive’s trademark restraint. Rather than chasing Tesla-style minimalism, Ferrari has gone for something more thoughtful: physical buttons where they matter, screens where they help, and design that feels intentional. If this interior is any indication, Ferrari’s electric era won’t abandon emotion or craftsmanship. It’s simply being reinterpreted through a quieter, more refined lens.
